The Bags Are Back And Steve Price Is A Happy Man

"The customer is always right."

It's a battle that will rage longer than plastic bags will take to decompose, but Steve Price is at it again on The Project.

Today, Coles announced a backflip on the bag ban, giving in to public pressure and offering free plastic bags to their shoppers.

While many slammed the supermarket giant, Price is still in Camp Plastic.

His views on the plastic bag ban are well known --  he's mentioned it on The Project enough.

To recap, Price has had it out with Waleed Aly a number of times -- blaming the host for getting the bag ban ball rolling in the first place.

Then there was the day Price revealed he doesn't care about dolphins, clashing with Hamish Macdonald when the bags were first banned in June.

But he was back at it again on Wednesday night in a heated argument with Dee Madigan, Creative Designer at Campaign Edge.

"It's common sense, it re-establishes competition and it says that the customer is always right," he said.

Despite there being a plastic bag build-up the size of Queensland in the oceans, it's not an issue that troubles Price because it's in South-East Asia.

"How many people in Dubbo are killing porpoises? None," he said.

Statistics put forward by Madigan were dismissed by Price -- he doesn't believe 10 million bags end up in the world's oceans every year.

Coles bringing back the bags means choice for shoppers, and change can still start with Woolworths, IGA and Aldi said Price.

"Now if you want to be an environmental 'greenie', you can go to those supermarkets," he said.

"If you don't, you can go to Coles."

Catch The Project from Sunday to Friday at 6.30pm on Ten and on Tenplay.