Carrie Tears Up As The Project Raises Over $2 Million For Beanies 4 Brain Cancer

The show raised $2.1 million in just under an hour.

Tuesday's very special episode of The Project was dedicated to helping raise money and awareness for Carrie Bickmore's Carrie's Beanies 4 Brain Cancer.

In 2015, when Carrie won her Gold Logie, she wore a beanie and dedicated the award to her late husband Greg, who died in 2010 after a 10-year battle with brain cancer.

"Throughout his cancer journey he used to wear a lot of hats," Carrie explained in her speech, "and that was because he felt embarrassed about his scars and his head. I used to say to him 'Don't be embarrassed, scars are really, really cool.' And beanies are also really cool".

It was then Carrie asked anyone watching the Logies to sport a beanie the next day, to get people talking about brain cancer, coining the hashtag #Beanies4BrainCancer.

Carrie Bickmore at the 2015 TVWeek Logies
Carrie posing with the Gold Logie she dedicated to her late husband Greg who died after a 10-year battle with brain cancer. Image: Getty Images.

1,600 Australians are diagnosed with brain cancer every year, and of that number eight out of ten will die. That means one Australian is diagnosed with brain cancer every five hours and currently there is no cure. Survival rates for brain cancer have not changed in three decades.

During the show the panel, Carrie, Waleed and Pete, joined by Dave Hughes and Amanda Keller, all sported beanies from the new line.

Carrie was visibly emotional as she introduced a musical performance by Katie Noonan dedicated to, "the bravery, determination, love and the fight of those who have battled and who are currently battling brain cancer".

It wasn't all tears though as the special featured the comedy stylings of Australia's next top comedian Steve Price, as well as musical guests Portugal. The Man.

Beanies were on everyone's minds, and heads, even guests like Paradise's own Sam and Tara stopped by (anything to cover Sam's hair). It was also the only thing hiding Tommy Little's modesty when he bungee jumped in the nude as Carrie announced the show had raised over $1.9 million.

By the time Tommy (and the hat still attached thankfully) had made the leap the show had raised over $2.1 million for brain cancer research and support.

Beanies can still be bought via the official website or through Cotton On.

The Project airs 6.30 Sunday to Friday on TEN and tenplay.