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Ikea 'Phasing Out' Decorative Map After Forgetting To Include New Zealand

The shopping giant said they "regret the mistake" after a Reddit user noticed The Land Of The Long White Cloud was conspicuously absent from their BJÖRKSTA map range.

The Ikea shopper took a photo of the map in a Washington D.C. store and uploaded it to the sub-Reddit '#MapsWithoutNZ'.

Within 24 hours, the error was brought to the Swedish retailer's attention and an apology was issued, with a promise to remove the item from all locations.

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"Ikea is responsible for securing correct and compliant motifs on all our products," the company wrote in a statement to the BBC.

"We can see the process has failed regarding the product BJÖRKSTA world map -- we regret this mistake and apologise.

"We will take the necessary actions and the product is now being phased out from our stores."

The map, which comes with a silver frame, costs $59 and is available online.

Ikea has said it will pull the BJÖRKSTA world map, after users noticed New Zealand was missing from it. Image: Ikea.

Aotearoa's omission appeared to offend cartographic services company Maps International, with their marketing spokesperson joining the sub-Reddit.

"I have no doubt that a trained cartographer had no involvement in the creation of these products for Ikea," Lovell Johns Ltd's Liz Murray wrote.

"Our company used to make all the maps for Ikea and I can confirm that of course New Zealand was on them. Several years ago, for various reasons, Ikea changed their brief from wanting to sell maps with detailed cartography to generic land only imagery.

"We don't offer these type of maps, so we did not continue to supply. We presume at that point stock imagery was used with no cartographic company involvement at all."

Comedian Rhys Darby in the #GetNZOnTheMap ad. Image: Tourism New Zealand.

Last year, NZ Prime Minister Jacinda Ardern and actor/comedian Rhys Darby made a parody video called '#GetNZOnTheMap', pointing out the "conspiracy" of the island nation constantly being left off world maps.

While an exact date is yet to be released, Ikea has announced its first store in New Zealand will be open soon, with Auckland chosen as the location.

Marketing officer Justin Flitter created a Facebook page called "Bring Ikea to New Zealand" way back in April 2009, which has over 20,000 likes.

Contact the author: samelia@networkten.com.au.