People Are Destroying Their Nikes Over Colin Kaepernick Campaign

Normal behaviour.

A number of people are destroying their own Nike purchases after the sportswear brand launched a new campaign featuring Colin Kaepnernick.

"Believe in something. Even if it means sacrificing everything," reads the campaign, a statement echoed by Kaepernick on Twitter.

Famously, Kaepernick has become a leading voice in the fight for racial equality in the United States.

The former NFL quarterback began kneeling during the national anthem in protest of police brutality in 2016, and found himself without a team come 2017.

Since then, others have followed his example, even as everyone from Twitter trolls to Fox News hosts to the President of the United States have sought to misconstrue his protest as being disrespectful to the flag and/or troops and/or anthem.

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Now, as Nike makes a huge show of public support for Kaepernick's efforts -- and reportedly "had been paying him all along", according to ESPN's Darren Rovell -- the same people who get so mad about Kaepernick and others kneeling are destroying their own merchandise.

One Twitter user posted a video burning his Nike shoes, asking: "Since when did the American flag and national anthem become so offensive?"

American country music singer-songwriter John Rich posted a photo of Nike socks with the "swoosh" cut out of them.

They apparently belong to his sound guy.

And one of Rich's fans decided to follow suit, showing himself cutting the Nike logo out of his shorts.

Source: Twitter.

Other than those three, most people seem pretty damn pleased about the campaign and Nike's support for Kaepernick, who hasn't received a lot of public support since beginning his protest.

Thousands are promising to go out and buy Nike products. That number includes actual veterans, who somehow always get left out of the conversation about "respectin' the troops".

Others are asking that those "destroyed" items of clothing be donated instead.

Everyone else? They're pretty much just taking the piss.

The Nike campaign, which is still rolling out, will also feature Serena Williams, LeBron James, Lacey Baker, Odell Beckham Jr. and Shaquem Griffin.

The message for the ad featuring Williams hits back at the French Open banning her specially-made, medically necessary, Black Panther-style catsuit.

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"You can take the superhero out of her costume, but you can never take away her superpowers."

"I think every athlete, every human, and definitely every African American should be completely grateful and honored how Colin and Eric are doing so much more for the greater good, so to say," Williams said last week after beating her sister Venus in the third round of the US Open.

"They really use their platform in ways that is really unfathomable."