The Original Cob Loaf Festival Set To Rise For Second Year

In a town outside Dubbo, the countdown for the second annual Cob Loaf Festival and World Championships is on.

Ever wanted to attend an event created solely off the back of a pun? Well, you're in luck.

Held in Cameron Park on Bell River in Wellington, NSW, the annual Cob Loaf Festival and World Championships is just weeks away from its second instalment. Following the unexpected success of last year, organisers are stepping up to draw in a bigger crowd.

Don't like cob loaf creations? Stop lying.

"A cob loaf is there to be shared," the president of the International Cob Loaf Federation, Andrew McKay, told ten daily.

"It's not as if you go to a party and basically take your own cob loaf and then just sit by yourself and eat it. You expect people to taste it and really admire it and say 'this is fantastic'."

Held for the first time only last year, the festival was originally intended to bring greater local attention to the town's WomDomNom four-day paddle down the Macquarie River.

The WomDomNom, which makes its way from Wellington through Dubbo and on to Narromine,  is a recreational paddle which raises money for the Black Dog Institute.

"So, because we have all these people -- we have about 200 paddlers come out from around NSW, Queensland and Victoria to do the paddle -- we thought we should do something the night before," McKay said.

Though it may have been born as a sideshow, the Cob Festival seems to have taken on a life of its own.

"It's just one of those things, we've tried for eight years to get people interested in our paddle and even though we sell out for it, no one knows about it," McKay said.

"And then you come up with a quirky idea for a cob loaf festival and everybody goes ballistic."

Cream of the cob. Image: Cob Loaf Festival World Championship Facebook

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This was due in large part to social media, on which last year's event clocked up approximately 640,000 views.

When Triple J breakfast host Liam Stapleton caught wind of the festivities, he tasked Wellington Times journalist, Elouise Hawkey, with creating the absolute gift from above that is his mother's dessert cob.

Following this cob-smacking success, McKay made the decision to move the festival to a weekend as opposed to the Wednesday night it was previously scheduled for, in an effort to encourage loaf enthusiasts across the state to make the trip to Wellington.

Now set for November 17 and 18, McKay said it's the perfect reason to pack up and head out to the town, which is just over 30 minutes south-east of Dubbo, for the weekend.

"We thought we should do it on a weekend so that people from Sydney and Wollongong and Newcastle can actually travel and make a weekend of it, and then see a bit of the local area as well while they're up here," McKay said.