Woolworths Reverses Ban On Mass Nude Carpark Photoshoot

Thousands are set to get fresh on a Melbourne Woolies rooftop carpark.

What you need to know
  • U.S. photographer Spencer Tunick has got the green light to stage a mass nude photoshoot in a Melbourne Woolworths carpark
  • The retailer initially rejected the project due to the inconvenience it would cause customers
  • The shoot will now go ahead on July 9

The Fresh Food People have succumbed to public pressure, officially reversing its decision to ban world-renowned artist Spencer Tunick from staging a mass nude photoshoot on one of the supermarket's Melbourne rooftop carparks.

Tunick wanted to photograph a crowd of brave individuals willing to bare all for art as part of Chapel Street Precinct's Provocare Arts Festival.

Tunick has photographed over 75 human installations in cities around the world. Image: AAP

But Woolworths denied the New York artist's request, saying it would inconvenience customers and disrupt accessibility to the carpark on a Saturday morning.

After some convincing from both Tunick and the general public, the retailer has had a change of heart and will now allow the photoshoot to go ahead on a Monday morning.

"As we've said in the past, we're very supportive of the​ ​Provocare Festival of the Arts and the Chapel Street community in which we operate," a Woolworths spokesman said.

"In further discussions with the festival organisers they indicated a willingness to be flexible with dates and times to ensure the shoot could happen without inconveniencing our customers during busy weekend trading."

The spokesperson said the shoot will occur on a Monday morning during a "traditionally slow period", and would enable Tunick to present the Chapel Street precinct on the world stage.

5,200 Australians stripped naked on the steps of the Sydney Opera House for Tunick's installation The Base. Image: AAP

Tunick is no stranger to Australian bodies, having visited Melbourne in 2001 to shoot around 5,000 people posing nude on the Princes Bridge, and returning in 2010 to snap Sydneysiders on the steps of the Sydney Opera House.

Provocare festival's executive chairman John Lotton welcomed the supermarket's decision.

"Woolworths ​is a strong ​support​er of the arts community ​and we appreciate their decision to reconsider based on our revised proposal and date to help cause minimal impact to their customers," he said.

"As was already planned, we will ensure that suitable security is in place during the short period of the installation and ​will minimise any potential inconvenience to customers ​who wish to shop during this period."

Lotton urged participants to use public transport to avoid further reducing the available parking for shoppers.

Posing nude on the Prahran rooftop on July 9, people will be very fresh indeed.