Etihad Stadium To Be Renamed Marvel Stadium

It's part of an eight-year deal inked between Melbourne Stadiums Limited and Disney.

What you need to know
  • Etihad Stadium will be renamed Marvel Stadium as part of an eight-year deal with Disney
  • The rebrand will come in September 1, alongside a Marvel retail store and "activations"
  • The AFL stadium in Docklands was previously known as Telstra Dome and Colonial Stadium

The Marvel franchise is officially taking over Australia.

In news sure to delight fans of the superhero films (which is just about everyone these days), Etihad Stadium in Melbourne is officially rebranding as Marvel Stadium following an eight-year deal between Melbourne Stadiums Limited and Disney.

The official rebrand will come September 1, along with a Marvel retail store and other "activations" at the AFL home.

"Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world," said MSL CEO Michael Green in a statement.

"It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans."

The Docklands Stadium -- which saw its first AFL match in 2000 between Essendon and Port Adelaide -- has been known as Etihad Stadium since 2009. It's previously been known as Telstra Dome and Colonial Stadium.

Marvel's latest cinematic offering, the story-crossing Avengers: Infinity War, is fast on its way to reaching US $1 billion at the global box office, so fair enough that its got some cash to splash on things like naming AFL stadiums.

Spare a moment for Aussie sports writer Ryan Reynolds (not to be confused for the other, more famous Ryan), who will almost certainly be dealing with the same joke every single time he writes an AFL yarn for the next eight years.