Calls To Remove Junk Food Bus Ads To End Kids' 'Confusion'
Kids are being told one thing about diet and health at school, and something very different on the trip home, the Cancer Council NSW has revealed.
The new study found 82 percent of food ads on Sydney buses and at train stations are for junk food, despite growing rates of childhood obesity.
"This is extremely alarming as 21.4 percent of NSW children aged 5-16 are now overweight or obese," said Cancer Council NSW's Nutrition Program Manager, Wendy Watson.
"If they carry that weight into adulthood that puts them at risk of 12 different cancers, as well as heart disease and type 2 diabetes."
The NSW Government has several initiatives in place to educate kids about healthy diets from pre-school all the way into adulthood.
The ads on public transport contradict that message, and the target audience is too often children.
Every month, children under the age of 15 in NSW make more than 3.3 million bus trips and more than 2 million train trips.
"Only 12 percent of food ads children see when they are out and about are for healthy food. That's undermining parents' efforts to create healthy habits."
Cancer Council NSW wants the government to remove junk food advertising from public transport.
It's not unprecedented.
The ACT Government has done it on buses, and in Western Australia alcohol advertising has been banned on all public transport.
"Childhood obesity is currently a premier's priority. If we want to see a real decline in overweight and obesity, this is one way a NSW Government can show leadership," said Ms Watson.