Fine For False 'Aussie Made' Ugg Claim
They may have borne a green and gold label shaped like a map of Australia, but Ozwear Connection's "Classic Ugg" range was made in China, an alleged false impression that has seen the company pay a $25,000 fine.
The Australian Competition and Consumer Commission issued two infringement notices to Ozwear for alleged false country of origin representations, after it claimed on its website at least between January and
April 2018 that it is "100 per cent Aussie owned" and that its Classic Ugg range was made using "the best materials available in Australia".
Prior to May 2018, Ozwear also attached a tag that was green and gold, shaped like a map of Australia and included the words "this exclusive premium label is uniquely Australian owned brand for authentic Australian Ugg boots".
They were, in fact, made in China.
"Ozwear's conduct is unacceptable," ACCC deputy chair Mick Keogh said.
"When false or misleading representations are made about a product being Australian made, consumers may end up paying more for no reason at all and businesses who are genuinely making their products in Australia lose out".
The footwear wholesaler has paid penalties totalling $25,200.