James Taylor Announced As New SBS Boss

A former senior executive with Deloitte, British Telecom and the ABC has been appointed managing director of SBS.

James Taylor has been acting managing director of the multicultural broadcaster since October 2 since Michael Ebeid left after seven and a half years in the role.

Taylor, who has been appointed for a five year term, joined SBS six years ago and as the broadcaster's chief finance officer has played a key role in its corporate strategy and shift into the digital world.

READ MORE: Lee Lin Chin Quits SBS

“James sets a very high benchmark as a widely respected leader with a deep understanding of SBS and the challenges it faces, and as a champion for all that it stands for," said SBS Chairman, Dr Bulent Hass Dellal, in a statement.

“The Board has great confidence in James’ skill and ability to be an inspiring leader of SBS, building on recent developments and successes to date, and empowering the organisation and its people to take SBS forward into the future.

Taylor said he was "incredibly proud" and "privileged" to be appointed to the position.

“With the continually changing face of modern Australia, and in a landscape of polarised views and debate, the value of an independent and trusted public broadcaster committed to helping Australians understand each other better, has never been more important," he said.

“SBS provides a distinctive and unparalleled offering for audiences. Working with the talented team, our focus for the future is for SBS to continue being an innovative and effective leader in championing the benefits of a more inclusive society, exploring multicultural and Indigenous stories otherwise untold, giving a voice to communities often unheard, and continuing to reinforce our value to all Australians.”

With AAP.

Feature image via SBS.