This Label Featured Different-Sized Models And It Was So Important
Shopping for YOUR size just got so much easier.
UK-based online store Pretty Little Thing dropped their collab with it-girl and future Mrs Bieber, Hailey Baldwin on Tuesday, but it wasn't just her star power that had people talking.
The 80-plus piece range of mini dresses, jumpsuits and two-piece sets is silver, sparkly and sexy -- hello, party season dressing -- and nothing is over $230.
Still, that's not it. What everyone's really buzzing about is the brand's choice to feature two different -- yet equally as stunning -- models in their campaign.
One model is a 'straight-sized' gal -- meaning she wears a standard size 6 to 8 -- and the other is plus-sized, which generally means size 14 and up however the terms does vary.
Both babes look R-I-D-I-C hot, but that's not the entire point. By showing two different body types side-by-side, the brand is giving customers a better idea of what their product might look like on them.
Because who hasn't lusted over a cute outfit online but ummed and ahhed about adding it to cart 'cause you weren't sure how it would fit your particular size/shape/curves/lack-of-curves?
Let's not forget that the average Aussie woman is about 70kg and wears a size 14 to 16. PLT's disco-ball inspired collection comes in sizes 0 to 26. YASSS to this inclusivity.
This isn't the first time the brand has featured more than one body type in their campaigns.
They've long celebrated and encouraged a diverse range of women to rock their threads using the hashtag #EveryBODYinPLT, and even count bootylicious international model and all-out boss Ashley Graham as a fan.
Needless to say, social media is LOVING the new collection, and the gorgeous ladies wearing it.
Some were keen for the brand to go even further and feature models of different heights to cater to petite and tall customers.
Even non-fans of PLT got behind the brand's body pos vibe, calling for others to step up and follow suit.
Some brands certainly are, and it looks like Aussie labels such as Cotton On and Showpo are leading the charge.
Go the green and gold, right?
Feature image: Pretty Little Thing.