Brandon Truaxe, Founder Of The Ordinary, Has Died
Brandon Truaxe, the controversial founder of cult skincare brand The Ordinary was found dead over the weekend. He was 40 years old.
Current acting CEO Nicola Kilner told Deciem staff about his death in an internal email which has been obtained by Vox.
It reads: "I can’t believe I am typing these words. Brandon has passed away over the weekend. Heartbroken doesn’t come close to how I, and how I know many of you will be feeling. All offices, warehouses, factories, and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder. We are all in disbelief and shock but I will be in touch again very soon. I love you all incredibly much, as did he."
The cause of his death remains unknown.
Truaxe founded Deciem -- the company responsible for uber-popular range The Ordinary -- in 2013 but was ousted as its CEO in 2018 after posting a series of bizarre videos on the company's Instagram page.
In one of them, Truaxe can be seen sitting in the back of a car before claiming the company has been the victim of "major criminal activity"
"This is the final post of Deciem," he said " We will shut down all operations until further notice. We have two months. Please take me seriously."
But the company didn't shut down and, instead, Truaxe ended up being removed as CEO by a judge after Estée Lauder, which owns 28 per cent of Deciem, began legal proceedings against him.
Lauder asked a judge to have Truaxe removed from the Deciem board of directors and workers altogether, and replaced at the top by co-CEO Nicola Kilner. The judge also barred the former CEO from posting to Instagram on behalf of the brand.
In 2018 a report from Canada’s Financial Post which claimed that Truaxe had been hospitalised under suspicion of mental health issues. Truaxe denied the allegations.
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Feature Image: Instagram/@btruaxe