It Speaks! The Egg That Beat Kylie Jenner's Instagram Record Reveals All
The humble chicken egg that cracked Jenner's record-breaking Instagram post has spoken to 10 daily about the social media take-down of the century.
ICYMI -- a simple photo of an egg was posted to the newly-hatched @world_record_egg account on January 5 with the aim to "set a world record together and get the most liked post on Instagram."
At the time the most-liked crown was held by social media superstar and makeup mogul Kylie Jenner, whose snap of her daughter Stormi racked up 18 million likes in February 2018.
Well, on January 14 it bloody well happened -- the egg hit 18.4 million likes.
At the time of publishing the egg has 34.5 million likes. That's almost double Kylie's record. And of course -- the account now has that much sought-after blue tick of approval from Instagram themselves.
So who is this record-breaking, Kardashian-Jenner crown-stealing egg? We have all the deets.
He/she told 10 daily that they're an "individual living in London," but wouldn't say much more about their identity.
So the egg is a Brit, who would've thought?
We quizzed the egg about just how they managed to attract 21 million likes on a photo in less than 10 days -- was there an active campaign or was it more passive?
"I wish I could tell you but I’m still working that out myself," they told 10 daily.
"It’s been a whirlwind week and I’ve just been running with it."
As for their thoughts on Miss Jenner's retaliation -- she 'cooked' an egg on a searing hot pavement after news of her usurper broke.
"Haha, no hard feelings Kylie. All's fair in love and war," they said. Indeed!
But how did the whole egg-that-wins-the-internet idea come about? Was it a drunken whim? Well -- no.
"It was in the evening on Friday, January 4th. While doing dry January I was sitting at home reading an article online about the top 20 Instagram posts of 2018," the egg said.
"It was quiet for the first few days with only 8000 likes on Tuesday night. But then on Wednesday the likes started to pick up then the followers built up over the weekend."
"I thought it would be an interesting experiment to try and beat the record with something as basic as possible. Which led to me deciding on the egg," they told 10 daily.
"I guess it’s also a comment on celebrity culture and how fragile and easily cracked it is (pun intended). But really I just thought it would be funny if something as simple as an egg could take the crown."
What have they learned from the social media eggs-periment?
"That the internet is amazing. But it wasn’t me that achieved it, it was the Egg Gang," they said, referring of course to the millions of people who liked the photo.
So, what’s next for the egg? "I’ve got a few ideas. Stay tuned," they said.
We do know that there may be some egg-inspired merchandise on the way if the Insta stories are anything to go buy ...
Feature image: Instagram/@world_record_egg.