If You Keep Your Vodka In The Freezer You Might Want To Read This
We've been doing it all wrong, according to the founder of Grey Goose.
We've only just recovered from the last great debate over the best place to store chocolate -- fridge or pantry? -- but now it's time to turn our attention to something a little stronger.
More importantly, where to keep your bottle of vodka.
The freezer seems like the natural answer. You may not even know why, it just seems right.
There is a semi-scientific reason behind the vodka/freezer relationship, as thanks to the spirits ethanol content, the liquid won’t actually freeze solid. Unless your freezer temperatures can dip below -27 degrees Celsius.
Plus, a nip of ice cold vodka isn't too bad either.
According to Francois Thibault -- the dude who created the Grey Goose brand of vodka featured in many a rap music video -- we're all woefully mislead.
Putting vodka in the freezer is a BIG mistake, Thibault sagely informed Business Insider.
That's because a storing a premium vodka like Grey Goose at such a low temperature will mask the spirit's sophisticated aromas and flavours.
“The best temperature for Grey Goose is 0-4 degrees Celsius,” Thibault instructed, “which is the temperature of a slight dilution with ice in a mixing glass.”
There is a catch, though.
If the vodka you’re drinking is cheap and low-quality -- hollah! -- then bunging the bottle in the freezer is probably a good idea. The chill will help to hide any of your budget liquor's “aggressive, burning notes,” Thibault said.
We'll take our bottle of bargain bin vodka and go then, shall we?
Wine and drinks journalist Mike Bennie has a slightly less elitist approach to where you should keep your liquor.
"I think personal choice should dictate how and where you store your spirits," he told ten daily.
"If you enjoy your spirits straight from the freezer, don’t let anyone convince you it’s wrong."
If you want to taste the full detail of a spirit, however, Bennie suggested that it’s better to keep the bottle as close as possible to what’s considered "optimum tasting temperature", which is typically 15 to 18 degrees Celsius.
There are, however, some cardinal rules for storing spirits. Generally, keeping spirits away from direct light and large fluctuations of temperature is a good idea.
That's why liquor cabinets exist, duh.
Bennie also cleared up another controversial alcohol issue for us.
"With wine, it is perfectly okay to chill your reds -- all of them," he said, thereby ending the stigma faced by people who like to pop their red wine next to the milk in the fridge.
Bennie went on to clarify that some lighter red wine styles are ideal to chill, while fuller flavoured reds are perhaps best not chilled -- FYI the ideal temperature for red wine is between 15 to 18 C.
"But if you like drinking your red wines with a chill, it’s no sin," he said.
So when it comes to storing and (responsibly) enjoying your fave alcoholic bevvy, you should feel free to go ahead and do you.
Cheers to that.