So, Have Millennials Really Killed Mayonnaise?
Our condiments to the chef...
Is this the real Cinco de Mayo? (Geddit?)
An article in Philadelphia Magazine this week has caused somewhat of a "stir" in food circles. Actually, not just in food circles, but in ALL circles. You see it basically said that millennials have killed mayonnaise.
Yes, the story said that the condiment has died a lonely death, replaced by new and exotic sauces chased the world over by Instagram-obsessed youths who couldn't give a monkey's about mayo. Or words to that effect.
And the world went crazy:
The writer of the piece, Sandy Hingston (who we believe had her tongue -- but not her mayo spoon -- planted firmly in her cheek with this whole article) said that in recent years she thought mayonnaise had lost its appeal. "While I wasn’t watching, mayo’s day had come and gone. It’s too basic for contemporary tastes — pale and insipid and not nearly exotic enough for our era of globalization. Good ol’ mayo has become the Taylor Swift of condiments."
Harsh to poor old TayTay but we get the drift.
She wrote that older, safe recipes -- like her mother's macaroni salad -- were left uneaten by younger people who had lost the taste for the stuff in their chase for the hottest/spiciest/flavouriest thing around.
She then suggested that her daughter, who is at uni doing women's and gender studies, is too feminist to eat mayo, while her son, who she calls "a good boy" can't get enough of the stuff.
This is where the internet went that bit crazy.
Look, we get that the world has possibly been a little dismissive of poor mayo in the incessant search for all things new and pretentious -- leaving it to live a lonely life in old people's cupboards, while we got in to sriracha, chutney, pesto, aioli, and other exotic sauces.
Journalist Gavin Fernando tried to get to the bottom of it, and even looked at a Wall Street Journal report which said that mayonnaise sales fell 6.7 per cent in the United States between 2012 and 2017. "This is due to increased competition between condiment brands, a rise in health-conscious shoppers axing the calorie-dense sauce from their diets, and — well, yeah, the fact that our variety of food choices has never been greater," he writes.
So yeah in a way, you COULD say that millennials are responsible -- as the health conscious, travel-obsessive grocery buyers of the world and all.
But mayo-haters begone -- it's still a staple in most people's cupboards. The Boston Globe even did a poll about the topic -- and we think we'll let this be the end of it. 68% of participants liked or loved the stuff.
And if you're wondering what that "right dish" they refer to could be?'
Here's a thought. Compromise.
We recommend combining mindsets -- we're talking mayo AND a millennial flavour. It's the only way we're going to get through this crisis, people. Try these for starters, Sandy.
Feature image: Getty