Beyoncé And Jay-Z Dropped A Surprise Album, Filmed Iconic Video In The Louvre
Just some iconic works of art standing in front of the Mona Lisa.
On Sunday Beyoncé once again reminded us that she doesn't give an ever-loving crap about our weekend plans and dropped hints that new music was coming.
Then it was confirmed when the first joint album from Beyoncé and husband Jay-Z -- aka The Carters -- popped up on Jay's streaming service Tidal. The nine-track album, Everything is Love, was also casually announced at their On The Run II tour during their London show.
After thanking the London crowd Beyoncé said, "Because we love you so much we have something special for y'all... we want you guys to be the first to experience this new project," before leading the crowd into a countdown.
The Carters then unveiled the music video for their track "APES**T" before projecting the words "ALBUM OUT NOW" on the massive screens at the arena.
It's almost become a tradition for Beyoncé to simply drop her new music without any kind of promotion leading up to it. You thought you were gonna have a nice, quiet weekend? Not on Beyoncé's watch.
Despite the lack of pre-promotion and the exclusivity of the album on Tidal, which Jay owns, Bey flatly denies having any interest in streaming numbers in the track "Nice".
"Patiently waiting for my demise / Cause my success can't be quantified," she raps before adding, "If I gave two fucks 'bout streaming numbers / would have put Lemonade up on Spotify".
The lyrics could be in relation to the pair's casual manner of releasing music without any fanfare or could be in direct response to recent allegations that Tidal inflated numbers of streams on both Lemonade and Kanye West's The Life of Pablo.
For what it's worth the streaming service released a statement to Pitchfork calling the report a "smear campaign" and that they would "fight these claims vigorously".
The "APES**T" video sees the pair return to the Louvre while posing in front of iconic works of art in the empty museum and replicating the now infamous image of the couple standing in front of the Mona Lisa from 2014.
Everything is Love also features Migos and Pharrell and together the nine tracks released clock in at just under 40 minutes long which, lets be honest, is not enough Yoncé.
The album is also an interesting chapter in the public journey of Beyoncé and Jay's marriage with her 2016 album Lemonade famously tracking the accusation and forgiveness of Jay's infidelity. He then released 4:44 the following year in which he repented.
Everything is Love seems to be a point at which the pair move on from all that, with Beyoncé chiding Jay in "LOVEHAPPY" rapping, "You fucked up the first stone / we had to get remarried".
Everything is Love is available now exclusively to Tidal.
Featured image: YouTube.