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Demi Lovato Called Out Instagram Over Fat Shaming Ad

Demi Lovato has slammed Instagram for promoting a body-shaming advertisement.

The singer drew attention to the ad for a game called 'Game of Sultans' that pictured two cartoon girls side by side.

The image showed two young girls referred to as 'My Daughter' and 'My Friend's Daughter'. The girl on the left was labelled 'Obese' while the character on the right was deemed 'Pretty'.

"This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder," Lovato wrote on her Instagram stories.

"So please Instagram, keep this bullshit off mine and others feeds who could easily be effected [sic] by this disgusting advertisement," she added.

"With how aware people are becoming of mental illnesses, I expect you guys to know better by allowing this advertisement to be allowed on your app. And shame on the game," Lovato said.

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Instagram has since removed the advertisement, noting that it shouldn't have been approved for the photo-sharing app.

"We're sorry," Instagram said in a statement sent to The Hollywood Reporter.

"This ad was approved by mistake. We reviewed it again and removed it from future delivery in people's feeds."

Main Image: Getty Images.